4 Myths of a Service Design Graduate

I will be 'handed over' a Service Design Project.. and Voila! Here's your service blueprint, Madame!

What no one tells you: Find your own way to lay-out a Service Design project.

There is a beginning and end, I can do one project for 6 months and hop-on to another challenge!

What no one tells you: Projects of course have a start, but don't always expect it to end in short-term. Designing of Services is a continuum and you gotto build your endurance!

All I need to do is fix the way touchpoints are designed, I will be able to do this once I gain 'the complete picture of the service.'

What no one tells you: Yes, that is partially true. But don't look out for one person to tell you the whole story. Service Design is art that way, you need to keep visualizing and interpreting, and you will surprise yourself!

Well I know the Design process and the tools, this should be easy.

What no one tells you: There is no cookie-cutter way to do Service Design projects.

You experiment, you expand.